Company History / Charity Initiative
The founder of The Original Groovy Light, Joe Player, is big on social responsibility. He was fortunate enough to be invited to Necker Island by Sir Richard Branson, to discuss The Original Groovy Light and the accompanying charity fundraiser ‘Light for Cause’, which would directly support the Virgin Unite Foundation.
The Light for Cause fundraiser was hosted on a popular crowdfunding platform, and people had the opportunity to pre-order one of our Groovy Light Kit’s by giving a donation. All of the money collected went straight to Richard Branson’s Virgin Unite Foundation.
The really cool thing about the Virgin Unite Foundation is that there are no overheads. All operating cost are covered by Richard Branson and the Virgin Group, so 100% of the money raised goes straight to the charities the Foundation supports.
We raised over $40,000 in the end and our goal is to continue to raise money for this worthwhile charity!