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Light For Cause Lighting up your world, and someone else's. It all started in 2012, when I came across Richard Branson's book "Screw Business as Usual", which talks about using business as a force for good. This is also around the time that I came up with the idea to market and sell a new product, The Original Groovy Light™. I thought of merging the two ideas and that's when Light for Cause was born. My objective is to raise money for The Virgin Unite Foundation through Light for Cause. Some of the charities that are near and dear to my heart are: RE*Generation - Helping the homeless youth Give A Drop - Helps provide clean drinking water globally Gaia Rocks - Celebrating the preservation of Mother Earth and the ecosystem My long-term goal is to raise a minimum of 3 million dollars over the next 3 years through Light for Cause because I truly believe businesses should use their products as leverage to generate money and make a difference. So, for every Groovy Light sold online, I will donate $5 to the Virgin Unite Foundation. The really cool thing about The Virgin Unite Foundation is there is no overhead, all operating costs are covered by Richard Branson and the Virgin Group, so 100% of the money raised goes straight to the charities the Foundation supports. |
